JOB DESCRIPTION: Chief Executive Officer (CEO)

JOB DESCRIPTION: Executive Assistant (EA)

JOB DESCRIPTION: Chief Operations Officer (COO)

JOB DESCRIPTION: Chief Business Officer (CBO)

CEO (Chief Executive Officer)

  1. Select qualified upper management staff, especially CBO to collaborate with on Business Plan; although it’s tempting to work on the Business Plan during class, your first task is to make sure the departments know what needs to be done in what time frame (Monday morning meetings are essential)
  2. Delegate tasks to departments that will keep them busy and allow COO’s to keep departments on task (you shouldn’t be the only one making sure people are working!)
  3. Meet with Levin regularly to discuss what needs to be happening in class and what you can be doing better as the leader of the class
  4. Have schedule ready to present in the beginning of the class; this is your time to shine, so you can be factual, humorous, inspirational, or whatever voice that defines YOU!
  5. Resolve conflicts by talking face to face with employees and inform them of the consequences (lowers their grade, jeopardizes participation on trips, etc.)
  6. Be ready to help departments when they have questions, and don’t expect to be the first one out the door; make sure you positively represent the business by working hard on all tasks, welcoming and thanking business partners, behaving well outside of class because you are associated with VE


 August/ September

  • Begin management interviews (Review interview tips and resume writing)
  • Begin department interviews
  • Come up with as many ideas for possible companies, choose top 5
  • Divide the class into 5 groups to present their ideas to the class
  • Vote the best idea for the company
  • Begin starting on company information (Location, products, department positions)
  • Have employees read the IB Business section relevant to their department


  • Start working on all competition material (make sure everyone is competing in a competition for Bakersfield and review competition rubrics)
  • Create logo, banner and company colors
  • Get started on getting sponsors and golfers for the golf tournament


  • Prepare for the golf tournament (set up shifts)
  • Continue working on all competitions, make sure you’re aware of all deadlines


  • Finish up and submit all competition be ON TIME!
  • Set up schedules with employees to practice during break
  • Print out all of the business plans, marketing plans, etc. to take to trade show
  • Have employees practice during class and outside for competitions


  • Bakersfield Trade Show
  • Make sure to pack all necessary supplies for competitions and booth
  • Post meeting with all employees after trade shows


  • Begin preparing for Bay Area Trade Show
  • Make sure all competition material is being completed


  • Bay Area Trade Show
  • Make sure all supplies are packed for the trip
  • Have employees continuously practice in and out of class
  • Post meeting with all employees after the trade show


  • New York Trade Show (if qualified)
  • Make itinerary for the trip
  • Pack all necessary supplies for the trade show
  • Begin working on online portfolios


  • Virtual Enterprise Banquet
  • Make paper plate awards for the class
  • Have all departments prepare powerpoints to present in front of the class
  • Prepare for the Final
  • Begin interviewing for next year’s class

CEO ultimately sets the direction. Which markets will the company enter? Against which competitors? With what product lines? How will the company differentiate itself? The CEO decides, forms partnerships, and help the steer the company accordingly. The CEO’s second duty is building culture. Work gets done through people, and people are profoundly affected by culture.

In Virtual Enterprise the CEO takes on an unique position because the CEO will be leading his or her peers. The CEO must be confident in their abilities to guide the team while being very cognizant of other’s opinions and ideas. A good leader is able to delegate work without becoming “bossy”. As stated above the CEO must set the culture of the company. Depending on the style of leadership, the class will be run in different ways, for bad or for good. The CEO is responsible for being the face of the company and the entire Virtual Enterprise program here at MV. This entails meeting with business partners, leading presentations for other organizations, and representing the company at all major events.


1)   Lead weekly morning meetings and help establish goals.

2)   Address class in the morning to guide work for the day.

3)   Create a vision for the class to follow and work under.

4)   Assist with evaluations of employees.

5)    Constantly develop a plan and guide the class.

Things to Know

  • You will be leading a class of people the same age as you, this is a difficult concept and will take time to figure out how to lead successfully.
  • The whole class must understand the big picture in order to keep the class on the same page.
  • If no one is motivated to go to an event, the CEO is in charge of leading by example and motivating the class.
  • You are the face of the class; the way you act will be followed by the whole class. Make sure you lead the way you want others to follow.

CBO (Chief Business Officer)

Description: To lead the business plan team in writing a complete business plan and creating a presentation.

 Useful Skills:

  • Patience
  • Flexibility
  • Confidence
  • Able to lead
  • Decisiveness
  • Dependability

Abilities of all Business Plan team members:

  • understand that Business Plan takes a lot of time
  • able to be flexible to miss other activities for meetings/practices
  • able to give up vacations and breaks to practice
  • stay motivated throughout the whole year
  • not to make excuses that they do not want to practice
  • be confident
  • able to speak clearly
  • present with hand motions (talking with hands)
  • practice even when a team member thinks that they have practiced enough


  • At the beginning of the year, create a small presentation to introduce the class to the business plan aspect of virtual enterprise. If time permits, showing them a video of a bp presentation would be best. Print out a signup sheet and talk to people about whether they are wanting to make the commitment. Make sure they understand that it involves a lot of after school time and there are meetings during Thanksgiving and Winter break
  • It’s may be a good idea to create a contract that each member signs saying they understand the time commitment and they’ll be kicked off if they don’t show up to a certain amount of meetings without a valid reason.
  • If more than 6 people that want to do business plan, discuss with the C.E.O. who should be cut. Auditions could be held to test each person’s ability to memorize lines and present. Give them a few days to become familiar with their lines. Keep in mind that everyone gets better as the year goes on, so don’t expect everyone to present perfectly right away.
  • Set a schedule for the business plan to follow
  • Lead the discussion to figure out all aspects of the business
  • Assign people on which section to write for the business plan. If they’re in marketing, they should be doing the marketing portion of the business plan. Equally divide the presentation into parts for each member. It is their job to create the framework for that section, but the whole team should be helping each other and contributing the entire plan as a whole.
  • Set timelines for when each person should have their sections done
  • Make sure during class time, the business plan team is working on their parts, if they have nothing else to do.
  • If a trade show is approaching, it is your job to make sure all applications, registration, and photo agreement forms are filled out and submitted.
  • Go over rubrics with the team and find the recurring factors from the judges
  • Follow the rubric and guidelines for the business plan
  • During each presentation ensure that the business plan looks presentable
  • Schedule when the business plan team will go out and buy their suits

COO (Chief Operations Officer)


Chief Operation Officer handles the day to day operations and all internal business departments. This position will directly report to the C.E.O. and Coordinator. The position directs the organization’s internal business practices. Responsibilities include general coordination and constant communication with the internal departments and supervision of the overall operations of the company. Strong emphasis will be on the coordination of the communication between all of the departments. This position will supervise the internal operations of the company and will work to maintain an efficient and positive work environment and be responsible for coordinating company special events.

Must be willing and able to take a hands-on approach in leading the company to the next level of growth. This person must be willing to lead by example and by holding others accountable for their responsibilities to the company. This position requires a high level of multitasking, conducting evaluations and positive reinforcement of the company staff.  The C.O.O. must be able to motivate others to excel and should have good interpretation skills. The position requires attendance at all company functions and good presentation and public speaking skills. It should be understood that this position will require extra time beyond the “work day” to meet company deadlines.

The COO has the main responsibility of handling the day-to-day operations in the classroom. Employees must remain motivated and on-task, and it is the COO’s responsibility to ensure this is the case. An evaluation is completed daily by the COO of all the VP’s in the company, and the COO is responsible for signing off on the individual evaluations done by the VP’s as well. Another way the COO ensures that work is getting done efficiently is through quarterly evaluations. Every quarter, the COO personally interviews each employee and asks them questions regarding their performance in the workplace. This evaluation directly affects their grade in the class. At trade shows, if the COO is not a part of the Business Plan Competition, their job is to be a utility player. They must be ready to help out where needed and should make sure the booth is completely set up. The COO is an integral part to the company’s success throughout the school year.


Google Drive:

  • Create a Google Drive folder for the Company
  • add folders for each department
  • add all employees.

Company Meetings:

  • Each week you will meet with the upper management team and department VPs to get updates from them on progress within their departments as it relates to the company strategic plan.
  • You should also use this time to communicate what you would like to or what needs to be done as a company.
  • Develop a timeline to keep each department progress and company projects.


  • Every day you are to evaluate the employees on their attitude, productivity, teamwork cooperation, and attendance.
  • On Dress for Success days you are to evaluate employees on their dress.

 Grand Opening:

  • Coordinate and plan the company grand opening with a committee.
  • Make sure each department is prepared to sell and that the website has all products up and visible.
  • Event invitations need to be mailed out to partners, school administration and others for the grand opening.
  • Include recruitment materials for incoming students interested in joining our program.

Need: Invitation, sales, list of invitees, business plans, marketing plans, catalog, refreshments, recruitment information, facility request, program, thank you.