Marketing

JOB DESCRIPTION: VP of Marketing

JOB DESCRIPTION: Marketing Associate – Brand Specialist

JOB DESCRIPTION: Marketing Associate – Market Analyst

JOB DESCRIPTION: Marketing Associate – Promotion Specialist

Marketing tips/ timeline

 After the class comes up with the business idea, it’s time to start brainstorming ideas for the logo and color scheme.

Things to keep in mind while creating the logo:

  • Look at well known logo’s as inspiration
  • The logo should relate to the business, it can even just play off the name (Trifecta’s logo was three triangles, Tri= three)
  • Keep it simple: something that’s easy to remember and not too detailed
  • The logo is the first thing people see, make it professional and nice looking
  • Make several logos and put them on the drive for the class to vote on

The color scheme typically should go with the business: for example, if your business sells boating equipment, pink and purple may not be the most fitting colors.  After the logo and color scheme are chosen, start brainstorming ideas for the banner and marketing plan cover page. These both can be created on Photoshop or illustrator. While some of the members are working on these, others can begin to work on the marketing plan.

  • Divide the Marketing Plan into sections and delegate several sections to available members of the department. Set deadlines for the sections on your calendar.
  • Use the rubrics the guide you in creating your written plans.
  • Make sure the websites you use are sited onto a google doc so the other members of your team can refer to these sites as well

VP of Marketing:

Useful Skills:

  • Leadership
  • Organization and time management
  • Good writing skills
  • Good speaking skills
  • Good at delegating tasks
  • Creativity
  • Discipline
  • Patience

Extras:

Knowledge of design programs such as Photoshop and Adobe Illustrator and general knowledge of marketing strategies is good. (Sports-Entertainment marketing = good pre-requisite)

Tasks:

  1. Help marketing plan specialist create a marketing plan for the Marketing Plan competition and the Business Plan Competition.
  2. Head the marketing department and delegate tasks
  3. Participate in either the marketing plan competition or business plan competition
  4. Supervise the creation of the company commercial and develop marketing campaigns
  5. Department evaluations of employee performance with COO
  6. Attend management meetings

Things to Know:

  • Have your advertising specialist begin to work on possible logos immediately after the name and type of company are decided. The whole company uses the logo for special documents and assignments.
  • Divide the Marketing Plan into sections and delegate several sections to available members of the department. Set deadlines for the sections on your calendar.
  • If competing in the business plan, use the marketing plan as the basis for the marketing sections of the business plan. They can be pretty much exactly the same because they are separate competitions.
  • Don’t procrastinate and use the rubrics the guide you in creating your written plans.
  • Keep a calendar and stick to your deadlines.
  • Be prepared to preform an extensive amount of research for your business and make sure you understand each of the marketing terms that are a part of the marketing plan.
  • Marketing Plan includes information such as target market, market share, sales, promotion, pricing, industry analysis, economic conditions, product, and more. You must also create a visual aide board to use during your presentation. No electronics may be used.

Brand Manager:

Create the logo, and visually define the company.

Useful skills: 

  • Graphic Design
  • Photoshop
  • Illustrator
  • InDesign

Tasks: 

  • Logo
  • Impact marketing board
  • Flyer/Ticket design

Useful Skills:

  • Leadership
  • Organization and time management
  • Good writing skills
  • Good speaking skills
  • Good at delegating tasks
  • Creativity
  • Discipline
  • Patience

 Tasks:

  1. Help marketing plan specialist create a marketing plan for the Marketing Plan competition and the Business Plan Competition.
  2. Head the marketing department and delegate tasks
  3. Participate in either the marketing plan competition or business plan competition
  4. Supervise the creation of the company commercial and develop marketing campaigns
  5. Attend management meetings

Things to Know:

  • Have your advertising specialist begin to work on possible logos immediately after the name and type of company is decided. The whole company uses the logo for special documents and assignments.
  • Divide the Marketing Plan into sections and delegate several sections to available members of the department. Set deadlines for the sections on your calendar.
  • If competing in the business plan, use the marketing plan as the basis for the marketing sections of the business plan. They can be pretty much exactly the same because they are separate competitions.
  • Don’t procrastinate and use the rubrics the guide you in creating your written plans.
  • Keep a calendar and stick to your deadlines.
  • Be prepared to perform an extensive amount of research for your business and make sure you understand each of the marketing terms that are a part of the marketing plan.
  • Marketing Plan includes information such as target market, market share, sales, promotion, pricing, industry analysis, economic conditions, product, and more. You must also create a visual aide board to use during your presentation. No electronics may be used.CompetitionsBakersfield:
    • Marketing Plan
    • Commercial
    • Logo
    • Banner
    • Business Cards
    • Website
    • Impact Marketing Board
    • Booth flyers

    Bay Area:

    • One-page Ad
    • Booth flyers
    • Marketing Plan
    • Business Cards
    • Logo document for competition
    • Business Card competition

Marketing Plan Example

Trifecta Marketing Plan

Useful links:

 

Advertisements