Digital Textbook Company (DTC) is a company that offers a state of the art product as well as excellent service. The core of the product is a Learning Management System (LMS) and an eBook reader which together creates a Virtual Classroom. The LMS will provide a teacher-student interface that allows teacher to post assignments, relevant links, and videos while allowing for student viewing of their textbooks and teacher generated content. Through personal selling and updating services, the company establishes a relationship with the customer, making them feel comfortable with the business. DTC welcomes the challenge of becoming the leader in the LMS and eBook industry.